Although the company’s internal marketing or lead database and inbound leads is the best place to start looking while building out targeted email lists for upcoming campaigns, there is a constant need to replenish these databases with new email lists and fresh leads. Inbound leads aside, whether you are looking to build target list on the basis of geography, industry, company size or any other segmentation, there are a number of different sources out there offering business contacts with email addresses. While each of them work on varied models and range from a few cents per contact to several dollars a contact, it’s important to read between the lines and understand the underlying value proposition of each source while deciding on which one will work best for you. For example a custom target list building service service such as DirectContact or Reachforce offers a different value proposition in terms of highly customized role-based lists built fresh as per your specific needs versus subscribing to Hoovers or OneSource which gives you a very large number of existing high level decision makers and executives in a company. Both types of sources can help you build a target list for email marketing however they are quite different in the value they provide so it’s best to really evaluate how each source works and narrow down on what would be most effective for your company and campaigns.

Here are some sources you can refer to if you are out looking to build or acquire a new b2b target email list:

  • DirectContact
  • Hoovers Online
  • OneSource
  • Netprospex
  • Leads Marketer
  • Jigsaw
  • Demandbase
  • Millard Group
  • Reachforce
  • Zoominfo
  • AcquireLists
  • Rainmaker Partners
  • Info Appenders
  • Experian
  • Postmaster Direct
  • GreatLists
  • Dm2 Decision Maker
  • Kingsbridge Lists
  • Catapult Target Profiling
  • Melissa Data
  • These are just some of the resources you can evaluate when you need to build a fresh business to business email list. Remember to carefully evaluate what you’re getting in terms of value from each of these and select the one that is optimum. Are there any other resources you’ve tried out or any experiences you can share on this?

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