Account Profiles

Attention B2B Marketing & Sales Pros – How Well Do You Know Harvey Sweeny?

‘Sell smart’ is the mantra today among business to business marketing and sales professionals. From the time of launching an all out attack on every single name one could gather in their database, b2b marketing and sales has evolved int to a more careful, well thought out and strategic approach based on qualifying prospects before…

Hiring A Lead Generation Team For Less Than One Persons Salary To Beat The Recession Blues

In these economic down times when cost cutting is the mantra the positive effect is that it forces you to think out of the box and come up with alternative solutions to ensure you get the most out of your marketing and lead generation dollars. After having discussed this with a number of marketers…

Account Profiles | Lead Profiling

B2B Sales & Bigger Opportunities : Is The Pre-Sales Groundwork Stopping You?

I was reading an interesting post that we could relate to on Jill Konrath’s blog Selling To Big Companies on one sales persons dilema of how he can justify to his sales manager that its worth going after fewer larger deals at bigger companies over more and regular deals at smaller accounts. Similarly we know…

Why Startups Should Go After Their Competitors’ Customers

I just finished an interesting conversation with a CEO at a security software company and he told me something that made me think about the underlying strategy. He said a well known startup in the email space that was acquired by a large public company started off with one part of their sales and marketing…

List. List. List. First, Define Who You Are Looking For.

When you are selling into mid-sized and large organizations, most likely you have multiple business contacts within your target account who drive, influence and take decisions. Depending on the industry vertical as well as the way your target accounts are organized, it is possible to have varied business contacts who take part in the decision…

Account Profiles | Data Append | Salesforce.com Data Management

Rich Marketing Data Tip – Add RSS Feeds To Sell Smarter

Preparation and knowing your account or target prospect is high among the golden rules of inside sales. Whether it’s simply looking up the company’s website to understand what they do, their products and their offerings or its indepth pre sales research which involves reading and understand all that one can find on the decision maker,…

Account Profiles | Marketing in a Recession | Sales Research

Bad Times Call For Good Sales Account Profiling

I know there are two very different schools of thought when it comes to inside sales with one selling aggresively without taking no for an answer and trying to push towards sales and the other more passive who digg for insights to judge whether the prospect is open to buying and carefully wait for the…

Account Profiles | Lead Profiling | Salesforce.com | Twitter

Salesforce Announces Twitter App – Account Intelligence Data Just Evolved

Salesforce Annnounces Twitter App – Read this post on the Zdnet blog and it confirms one of the new year predictions we made in January and validates what we have been talking about in some of the earlier posts B2B Marketing Data Forecast – Blog, Twitter & Linkedin Info A Standard Data Field . As quoted in…

Sales Efficiency & Quality Marketing Data Is Key In This Economic Climate

DirectContact.com was covered very recently on Killer Startups and generated a fair amount of inquiries from marketers who wanted to know a bit more about our offering and how it works. With the current financial situation it’s only natural that our customers and prospective customers are keen to know how a marketing database management solution…

Attention B2B Marketing & Sales Pros – How Well Do You Know Harvey Sweeny?

B2B Sales & Bigger Opportunities : Is The Pre-Sales Groundwork Stopping You?

Why Startups Should Go After Their Competitors’ Customers

Rich Marketing Data Tip – Add RSS Feeds To Sell Smarter

Bad Times Call For Good Sales Account Profiling

Salesforce Announces Twitter App – Account Intelligence Data Just Evolved

Sales Efficiency & Quality Marketing Data Is Key In This Economic Climate

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