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Think Small!: Microtargeting Starts With Quality B2B Lead Lists
I was going through an interesting post by Chris Golec of Demandbase titlted “The 5 Key Elements of Microtargeting” and it’s a great read since the practice of microtargeting campaigns to get better results is gaining in popularity among marketers and sales persons. From our own experience we know that communicating highly relevant messages…
Business Contact Lists – The Achilles Heel Of Cold Calling & Telemarketing Campaigns
Jim logan posted an absolutely brilliant piece on the B2B Rainmaker blog titled “The problem with the problem with cold calling” which is a must read and brings out a very important point. In his post Jim says: If the call you receive is irrelevant and unwelcome, the problem is with the preparation before the call,…
Cold Calling Is Dead. Long Live (Smart) Cold Calling.
Cold calling is tough. Super tough. Some claim cold calling is dead. Other’s say cold calling doesn’t work. While all of these are true, none of them are 100% true and valid for every sales scenario. B2B software sales are still largely driven by sales teams calling into their target accounts and figuring out opportunities…
I Love Jigsaw. I Hate Jigsaw.
Jigsaw is a clear innovative in the B2B business contact lists space. All outbound B2B marketing is completely dependent on the quality of the list and Jigsaw came up with an innovative idea that made it possible to buy contacts at a small price, buy lots of them on demand and with a fair bit…
Rich Marketing Data Tip – Add RSS Feeds To Sell Smarter
Preparation and knowing your account or target prospect is high among the golden rules of inside sales. Whether it’s simply looking up the company’s website to understand what they do, their products and their offerings or its indepth pre sales research which involves reading and understand all that one can find on the decision maker,…
Outsourcing Inside Sales – How Much Can You Save?
I was going through the Phone Works Inside Sales Compensation Report – Q4 2008 which got me thinking how outsourcing or contracting a solutions provider like DirectContact for certain areas of inside sales such as lead qualification can really help curb costs. The survey and report by Phone Works is quite comprehensive and good to…