Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns

Marketing’s objective is to reach out to prospects and nurture them to build a pipeline of warm contacts who can be further developed into opportunities. Outbound marketing including email marketing, direct mail and telemarketing form the foundation of marketing’s reach out program and the urge, rightly so, is to reach out to as many contacts…

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Inside Sales Tips – How To Improve Your Connect Rate Through Good Data

“My connect rates are great! I connect with someone 80% of the time when I dial any number off my list!” … Aren’t we missing the point here? How many of those dials end up connecting with the real decision maker at that account? Not as many in several cases. Typical scenarios of an inside…

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Our Top 5 Most Challenging B2B Business Contacts To Locate – Can You Beat This?

We’ve been building very specific role based business contact lists for our customers very specific campaign requirements for what seems to be a very long time now. Over this time we have worked with such a range of B2B companies it’s difficult to recall every project undertaken especially for those who had a smaller, one…

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Online Advertising Business Contacts – The New Hot Seller

Being involved with business contact list building and managing marketing databases, one gets a glimpse into which are the executives or decision maker contacts that are sought after by companies for their marketing camapigns, VPs of IT, VP’s of Marketing, Directors of Human Resources, CFO’s and Project Managers are just a few of those positions…

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How Good Data Turbo Charges Lead Generation: An Interview With Database Diva Lori Feldman

We are excited about posting the first of our series of  “How Good Data Turbo Charges Lead Generation” interviews where we’ll talk to prominent btob marketing and lead generation experts to get some of their experiences and their views on marketing data, databases and their role in sucessful lead generation programs. We are just as…

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How To Un-Complicate BtoB List Building – Targeting Manufacturing Decision Makers & Buyers

When it comes to building lists of decision makers and expanding a marketing database, every vertical comes with it’s unique set of challenges. As a company that builds customized lists of decision makers, we’ve had the opportunity to work across several of these verticals and and been exposed to quite a few challenging ones and…

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Whos The Boss – Decision Making Executives Or Personal Assistants?

When selling to high level decision making executives such as C-Level and Vice President level target contacts, the frustration for many inside sales executives is in connecting with these decision makers. More often than not, especially while selling to larger companies, the high level executives are amongst the most difficult to connect with over the…

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Building Custom Target Business Contacts Lists Just Took On A New Spin

We have been building customized business contact and decision maker lists for over five years now. We have built them for military technology companies, for data systems integration companies, for logistics software, healthcare systems…you name it. We have helped companies identify target decision makers in Swiss banks, French aerospace companies, Spanish telecom companies, the Pentagon…