Inspired by Matt McGee’s Twitter list on The Local Search Industry I thought it would be great to start putting together a list of our own on the B2B Marketing & Lead Generation “Twitterati” (The word that I just came up with for the who is who on Twitter). Twitter has been a great source…
Getting started with building custom target lists of decision makers for your sales and marketing campaigns using DirectContact is probably not as complicated as you may have thought. A number of customers who we have spoken to are initially a bit wary of what the process will involve and how much of their time and…
This last week has been fun trying out an early beta version of Nurture an ‘easy to use’ lead nurturing application. Though there are one or two small bugs to fix since its still in the earlier testing stages and not live for everyone to start using yet, it looks promising and worked well for…
In these economic down times when cost cutting is the mantra the positive effect is that it forces you to think out of the box and come up with alternative solutions to ensure you get the most out of your marketing and lead generation dollars. After having discussed this with a number of marketers…
When any company is looking out for B2B lead sources and especially for a database of companies and key executive contacts, Dun & Bradstreet’s Hoovers Online company database is on everyone’s evaluation list. Having been around for several years and with a comprehensive database of over 23 million companies, its rightly amongst the most…
I was reading a very intriguing post by Andy Hasselwander titled “How To Model Events” which talks about predictive event detection marketing as an area of marketing which will see significant growth over the coming days and years. We already have a number of sales tools available which keeps a track on the news…
While everyone almost everywhere has been talking about the expected impacts of the US financial crisis on the economy, business, the consumer, growth, here at DirectContact.com we are no exception. One of the main points of discussion has been “how will the down economy impact lead generation budgets?”. Will they be slashed? Will companies…
Having worked with companies in the telecommunications and messaging technology space we’ve also understood the importance of being able to build very focussed role based lists of telecom decision makers within their target accounts as a source for leads. While in larger organizations there can be a more disticnt telecom department headed by a ‘Vice…
Eran Livneh of MarketCapture.com did a post on “The killer demo: why demos are killing your sales” which has some good takes on how even great demos can sometimes kill your sales chances if a few fundamental things are not done right. One of the four reasons he mentions why demos often fail to…
I was going through an interesting post by Chris Golec of Demandbase titlted “The 5 Key Elements of Microtargeting” and it’s a great read since the practice of microtargeting campaigns to get better results is gaining in popularity among marketers and sales persons. From our own experience we know that communicating highly relevant messages…
