Lead lists and business contact data are an integral need of almost every marketer or sales person in some form or the other. Whether you need to build a list of target customers or you simply need to locate one decision maker within your target account along with contact details, here are some sources you…
Having checked out Mike Damphousse’s blog post Ethics & Wonder/Amazon’s Mechanical Turk/Kiva on his experience getting a data related task done through the new online marketplace, I had a chance to check it out myself and ponder what this means for us as a B2B Marketing Database Management company. Amazon’s Mechanical Turk has been making buzz waves…
Do lists make up an important part of your lead generation strategy and are they an integral part of your lead pipeline? If the answer is no, then the rest of this post isn’t going to be all that useful but if it is yes, then read on! This is the question we have been…
The one trend we have been following consistently in business to buiness marketing technology is how it’s moving towards being able to identify prospects for your business even before you have spoken to them. Right from lead data capturing, lead nurturing to lead qualification, technology has been evolving to help automate the demand generation process…
When any company is looking out for B2B lead sources and especially for a database of companies and key executive contacts, Dun & Bradstreet’s Hoovers Online company database is on everyone’s evaluation list. Having been around for several years and with a comprehensive database of over 23 million companies, its rightly amongst the most…
Every book on business and best practices emphasizes why you should buy only as much as you need and when you need it. Overstocking anything in large quantities much before you are ready to use or process it is a cardinal sin in manufacturing or production practices. No one would dream of splurging budget in…
Having worked with companies in the telecommunications and messaging technology space we’ve also understood the importance of being able to build very focussed role based lists of telecom decision makers within their target accounts as a source for leads. While in larger organizations there can be a more disticnt telecom department headed by a ‘Vice…
Eran Livneh of MarketCapture.com did a post on “The killer demo: why demos are killing your sales” which has some good takes on how even great demos can sometimes kill your sales chances if a few fundamental things are not done right. One of the four reasons he mentions why demos often fail to…
Continuing from our last post on Linkedin Vs Jigsaw For Your B2B Business Contacts, we’ll move on to two more heavy weights as sources for B2B marketers and sales people to build their target lists of leads and locate business executives. Hoovers and Zoominfo are well established sources for locating business contact information with different…
When you are looking for decision maker business contacts within specific target accounts there are a a few names that instantly come to mind like Hoovers, Onesource, Spoke, Jigsaw, Zoominfo, ActiveContacts and Linkedin to name some of them. While each of these are great sources for company information and locating business contacts and decision…
