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B2B Lead Qualifcation- Your Lead Generation Campaign Effectiveness Monitoring Station

We’ve discussed the advantages of setting up a dedicated lead qualification process to help connect with and qualify inbound leads and leads generated from various marketing programs like events, conferences, whitepaper downloads etc. and a recent sequence of events here at the DirectContact brought to light another advantage of having a strong lead qualification process…

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B2B Data Pedia – The Marketing Database Management Dictionary

B2B marketing database management like any other function of an organization has it’s own language and its own terms peculiar to those who use them and sound greek to those who don’t. Data-speak is what you can call it! No matter how vague or complicated any of these words may seem, they all have very…

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Online Advertising Business Contacts – The New Hot Seller

Being involved with business contact list building and managing marketing databases, one gets a glimpse into which are the executives or decision maker contacts that are sought after by companies for their marketing camapigns, VPs of IT, VP’s of Marketing, Directors of Human Resources, CFO’s and Project Managers are just a few of those positions…

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Targeted Marketing Best Practice No 1 – Segment Your Business Contacts Database

Everyone talks about target marketing, improving the focus of their marketing camapigns and going for the personalized marketing approach. There are discussions on how to get efforts more targeted and then people are assigned to overhaul the website to make it appeal to different market segments or decision making levels. Some are assigned to developing…

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How Good Data Turbo Charges Lead Generation: An Interview With Database Diva Lori Feldman

We are excited about posting the first of our series of  “How Good Data Turbo Charges Lead Generation” interviews where we’ll talk to prominent btob marketing and lead generation experts to get some of their experiences and their views on marketing data, databases and their role in sucessful lead generation programs. We are just as…

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How To Un-Complicate BtoB List Building – Targeting Manufacturing Decision Makers & Buyers

When it comes to building lists of decision makers and expanding a marketing database, every vertical comes with it’s unique set of challenges. As a company that builds customized lists of decision makers, we’ve had the opportunity to work across several of these verticals and and been exposed to quite a few challenging ones and…