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How Good Data Turbo Charges Lead Generation: An Interview With Ardath Albee CEO of Marketing Interactions

Our interview series on “How Good Data Turbo Charges Lead Generation” is turning out more exciting with each passing weak and uncovering some really good insights from experts in the B2B marketing and lead generation space. This week we speak to Ardath Albee, CEO of Marketing Interactions and author of the upcoming book E-Marketing Strategies for…

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Our Top 5 Most Challenging B2B Business Contacts To Locate – Can You Beat This?

We’ve been building very specific role based business contact lists for our customers very specific campaign requirements for what seems to be a very long time now. Over this time we have worked with such a range of B2B companies it’s difficult to recall every project undertaken especially for those who had a smaller, one…

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Online Advertising Business Contacts – The New Hot Seller

Being involved with business contact list building and managing marketing databases, one gets a glimpse into which are the executives or decision maker contacts that are sought after by companies for their marketing camapigns, VPs of IT, VP’s of Marketing, Directors of Human Resources, CFO’s and Project Managers are just a few of those positions…

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Targeted Marketing Best Practice No 1 – Segment Your Business Contacts Database

Everyone talks about target marketing, improving the focus of their marketing camapigns and going for the personalized marketing approach. There are discussions on how to get efforts more targeted and then people are assigned to overhaul the website to make it appeal to different market segments or decision making levels. Some are assigned to developing…

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How To Un-Complicate BtoB List Building – Targeting Manufacturing Decision Makers & Buyers

When it comes to building lists of decision makers and expanding a marketing database, every vertical comes with it’s unique set of challenges. As a company that builds customized lists of decision makers, we’ve had the opportunity to work across several of these verticals and and been exposed to quite a few challenging ones and…

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Whos The Boss – Decision Making Executives Or Personal Assistants?

When selling to high level decision making executives such as C-Level and Vice President level target contacts, the frustration for many inside sales executives is in connecting with these decision makers. More often than not, especially while selling to larger companies, the high level executives are amongst the most difficult to connect with over the…

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The Best Things In Life Are Free Except Quality B2B Marketing Data

There is no such thing as a free ride but what about free b2b marketing databases? We’re not talking about the free trials, free subscriptions or free sample lists but if a vendor is actually offering a free database of business contacts how much should you trust it? This thought came about after reading a…

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Building Custom Target Business Contacts Lists Just Took On A New Spin

We have been building customized business contact and decision maker lists for over five years now. We have built them for military technology companies, for data systems integration companies, for logistics software, healthcare systems…you name it. We have helped companies identify target decision makers in Swiss banks, French aerospace companies, Spanish telecom companies, the Pentagon…

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Enterprise Software Development Marketing Data – Go Role Based With Your Contacts

Business to business marketers who have been generating leads for enterprise software or software application development companies have seen better days than the times we live in for sure. When you’re selling software consultancy services and development solutions the cycle is long and generating qualified ‘sales ready’ leads is a process that constantly needs a…

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Why B2B Marketing Databases & Lead Lists Are Best Served Fresh

More than 30 million people out of the 138 million employed in the US will switch jobs in the next 12 months – Gartner Group Thats what you’ll read in Reachforce’s The B2B Lead Blog post titled Dirty Data — Think Relevance Before Repair . The government reported more grim news about the economy Friday, saying employers…