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Thinking Aloud On B2B Email Marketing Ethics – Is Permission Based & Opt in The Only Way To Go?

I’ts an important question to reflect on before giving a go-ahead on any email marketing campaign. Personally, I hate spam as much every other person out there, I like the concept of using purely opt in lists or double opt in lists to run email campaigns but practically I also know not everyone can build…

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Business Contact Lists – The Achilles Heel Of Cold Calling & Telemarketing Campaigns

Jim logan posted an absolutely brilliant piece on the B2B Rainmaker blog titled “The problem with the problem with cold calling” which is a must read and brings out a very important point. In his post Jim says: If the call you receive is irrelevant and unwelcome, the problem is with the preparation before the call,…