I have been tracking Sales 2.0 conference updates from @greenleads and @damphoux this morning and came across this tweet that that RT’d on @directcontact just now. For the first time in a long time I heard someone say something “real” about the challenge of generating sales. While all the discussions on social media, marketing automation and email marketing are apt, valid and important, at the end of the day people buy from people and that buying cycle gets started with a “conversation”. This is very central to everything we do here at DirectContact as every one of our solutions is aimed at helping sales & marketing teams get closer and closer to that “conversation” which helps you engage with your customers and identify opportunities. I think “good quality conversations” should be one of the main measures of sales & marketing campaign effectiveness. Are you tracking “conversations” as a measure? Stay tuned for a lot more on this topic coming up soon.

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