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Planning A CRM Data Migration? Here Are A Few Quick Tips

Migration from one CRM system to another or even swicthing from managing customer data in spreadsheets to Salesforce.com or some other CRM can be tedious. Once you have your new CRM configured and ready to use, although adding new records that were not previously there is quite simple, shifting previous data into your new CRM…

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Metrics Shmetrics Who Needs All That B2B Lead Analytics?

Here is the report on the conversion of qualified web leads to oppotunities generated between Saturday and Sunday with an estimated closing time of between 2 and 3 weeks. Here is another report of total leads generated by various channels and the return on investement for the first half of last month. Here is the…

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Linkedin Vs Jigsaw for Your B2B Business Contacts

  When you are looking for decision maker business contacts within specific target accounts there are a a few names that instantly come to mind like Hoovers, Onesource, Spoke, Jigsaw, Zoominfo, ActiveContacts and Linkedin to name some of them. While each of these are great sources for company information and locating business contacts and decision…

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7 Simple Do’s To Maintaining A Clean CRM Database

A pet peeve for anyone in marketing or sales who has to work with CRM data while setting up their direct mail or other outbound campaigns is bad data. While there are great features when it comes to hosted CRMs like Salesforce.com, Sugar CRM, you will only realize the full potential of these CRM if…

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How Good Data Turbo Charges Lead Generation: An Interview With Ardath Albee CEO of Marketing Interactions

Our interview series on “How Good Data Turbo Charges Lead Generation” is turning out more exciting with each passing weak and uncovering some really good insights from experts in the B2B marketing and lead generation space. This week we speak to Ardath Albee, CEO of Marketing Interactions and author of the upcoming book E-Marketing Strategies for…

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How Good Data Turbo Charges Lead Generation: An Interview With Database Diva Lori Feldman

We are excited about posting the first of our series of  “How Good Data Turbo Charges Lead Generation” interviews where we’ll talk to prominent btob marketing and lead generation experts to get some of their experiences and their views on marketing data, databases and their role in sucessful lead generation programs. We are just as…

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Marketing Data Wisdom – If Information Lacks Quality Then Its Not Really Information

If information lacks quality, then it’s not really information Thats what Lou Agosta a principal analyst at Forrester Research said in 2005 for an article which still holds true and will hold true for a long time to come. The news article in in Techtarget titled “Information quality market to reach $1 billion” It’s one…