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Target Market India -Tips On Building Lists & Data On Indian Companies

Just before the US financial crisis, fall of the banking system and the global economic meltdown, we saw a lot of global companies take keen interest in getting a foot in the growing Indian market. Though India was not spared by the financial crisis that started in the more developed countries, the economy and predicted…

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B2B Marketing Lists With A Twist – The New 2024 Flavor

This is about the time of the year when B2B marketers and sales professionals start sharing their forecasts of trends we are all likely to see in the year ahead. We all think about them, debate them, place our bets and take these into consideration and keep them in mind while developing sales and marketing…

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What Can B2B Marketers Learn From B2C Autoresponders

Autoresponder is a killer application in the B2C world. B2C marketers like online retailers have long used autoresponders to engage customers, bring them back, drive sales and increase the value of every customer on an ongoing basis. Some of the tricks that work really well include: Send follow-up emails at regular intervals within 21-30 days…

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Spending More On Better Lists Is Spending Less Time Looking For People To Call

A great DemandGenReport article by Kenneth Krogue, President of InsideSales.com titled Picking 5 Of The Top 5 Time Wasters of Inside Sales & Lead Generation simply echoes our belief that spending more on building better lists translates to spending less time looking for people and more productivity. Among the ‘5 Time Wasters’ that Ken brings across very well, the…

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Building A Custom B2B Lead List The Ridiculously Simple Way With ReadyContacts

Getting started with building custom target lists of decision makers for your sales and marketing campaigns using DirectContact is probably not as complicated as you may have thought. A number of customers who we have spoken to are initially a bit wary of what the process will involve and how much of their time and…

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Are Marketing Lists An Important Part Of Your B2B Lead Generation Strategy?

Do lists make up an important part of your lead generation strategy and are they an integral part of your lead pipeline? If the answer is no, then the rest of this post isn’t going to be all that useful but if it is yes, then read on! This is the question we have been…

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Executive Recruiters & Head Hunters – This One Is For You

  Although most of our custom role based list building is done for business to business sales and marketing purposes for our clients who need to reach out to some very specific decision makers in specific job roles, they are not exclusively the only ones who can benefit from this solution. As we had discovered…

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Finally A Solution To Voicemail Boxes – Cold Callers Can Rejoice!

  If you ask any business to business sales person ‘what is the one problem you face more than anything else and would like to find a solution to?’, they will say hitting voicemail box and spending minutes or even hours without actually getting to speak to a decision maker. In fact we resigned to…

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Outsourcing B2B Lead Generation – Lean Mean Marketing Machine

Marketing and lead generation is one of those roles where no matter how much you do every day, it always feels that you could have done a little bit more if you had extra hands to work with. Perhaps you have a great email campaign planned out and if only you had someone to help…