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The Marketing Database Happiness Check – Are You Happy With Your Marketing Database?

Every marketer should be proud of his/her database. It’s not till you actully run into a situation where you wished you needed something more from your data that you actually realize that thiings would have been more efficient “if my data had this” or “if only my data didnt have that”. It’s a good practice…

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Amazons Mechanical Turk – The New Destination For Intelligent Marketing Data Tasks?

Having checked out Mike Damphousse’s blog post Ethics & Wonder/Amazon’s Mechanical Turk/Kiva on his experience getting a data related task done through the new online marketplace, I had a chance to check it out myself and ponder what this means for us as a B2B Marketing Database Management company. Amazon’s Mechanical Turk has been making buzz waves…

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CRM Data Cleansing & Enrichment – Data Management Best Practices

  Your CRM data is probably one of your organizations most valuable assets. Companies can go through great lengths to protect and secure their CRM data but just how much emphasis goes into the quality of the CRM data? Everyone is well aware about the value of their organization’s CRM data and if there was…

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5 Reasons Why Should You Use A List Scrub For Direct Mail Marketing Campaigns

If the need to squeeze everything possible from tight marketing budgets wasn’t already enough, the current enconomic meltdown is just going to make marketers even more accountable for every dollar spent and squeeze even more results from every campaign. Direct mail campaigns wont be an exception and being more expensive in terms of designing the…

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CRM Data Enrichment: Give Your Data A Makeover

When it comes to sales, marketing and looking through good crm data there is a quick acid test that I use. If you can look at a record and it helps you completely visualize the company/customer and instantly help you profile or score it as a good prospect or not…then you have good data. It…

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Salesforce Data Cleansing Solutions – For A Spotless CRM

If you are a Salesforce.com user and have an active account with a good amount of data being updated regularly within the CRM, then you would also have noticed the need to have your Salesforce data cleaned. If your sales machine is more efficient by using a great technology platform like Salesforce.com, then bad data…

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Planning A CRM Data Migration? Here Are A Few Quick Tips

Migration from one CRM system to another or even swicthing from managing customer data in spreadsheets to Salesforce.com or some other CRM can be tedious. Once you have your new CRM configured and ready to use, although adding new records that were not previously there is quite simple, shifting previous data into your new CRM…

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7 Simple Do’s To Maintaining A Clean CRM Database

A pet peeve for anyone in marketing or sales who has to work with CRM data while setting up their direct mail or other outbound campaigns is bad data. While there are great features when it comes to hosted CRMs like Salesforce.com, Sugar CRM, you will only realize the full potential of these CRM if…

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How To Get Testimonials From Your Customers .. Testimonials That Matter!

Testimonials are one of the best sales tools ever and there is nothing like it. A good testimonials can lead a hesitant slow moving decision making business contact to close quickly after feeling assured and confident by reading or hearing testimonial for your product. Likewise, even the hottest lead can turn cold reading a not…