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Targeted Marketing Best Practice No 1 – Segment Your Business Contacts Database

Everyone talks about target marketing, improving the focus of their marketing camapigns and going for the personalized marketing approach. There are discussions on how to get efforts more targeted and then people are assigned to overhaul the website to make it appeal to different market segments or decision making levels. Some are assigned to developing…

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How Good Data Turbo Charges Lead Generation: An Interview With Database Diva Lori Feldman

We are excited about posting the first of our series of  “How Good Data Turbo Charges Lead Generation” interviews where we’ll talk to prominent btob marketing and lead generation experts to get some of their experiences and their views on marketing data, databases and their role in sucessful lead generation programs. We are just as…

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16 Percent Of Marketing Budgets Likely To Be Spent On Database & Direct Marketing This Year

Thats right, as much as 16% of the marketing budgets allocated by global B2B companies are reserved for database and direct marketing according to the CMO Council’s “Marketing Outlook 2009” report. The findings of this report was published in a story on BtoBOnline Magazine titled “CMO Council report: Many budgets up” by Kate Maddox.  According to…

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Migrating Your CRM Data? This Could Be Good Time For Data Cleansing

Have you ever moved house where everything you had needs to be moved and looked at it as an opportunity to get rid of what you wont be needing or replace what doesnt work anymore? It’s an almost natural chain of thought when you are moving things to a new setting that you would like…

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Solutions & Applications For Salesforce CRM Data Cleansing

Duplication prevention, de-duplication, data updation, data append, email append, email verification, address validation or junk record removal there are some good applications out there which you can check out which could help you tackle each of these problems and keep your CRM data in check.

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Of Marketing Data Workforces & Tightening Budgets

The interesting thing about the economy slow down and its impact on marketing as well as sales is that it’s driven us all to do more with less. Yes budgets are tightening, recruiting is reducing and the workforces are either downsizing or remaining constant. Sales and marketing quotas? No, they haven’t reduced. They have gone…

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B2B Marketing Data & The Consistency Factor

A lead database is no longer a rolodex. Lead data doesn’t come from standard business cards. Lead sources are plenty and highly varried whether it’s from social media, free trials, whitepaper downloads, landing pages, custom built lead lists, webinar registrations or other sources. Lots of lead sources can mean a lot of leads for your…

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Why B2B Marketing Databases & Lead Lists Are Best Served Fresh

More than 30 million people out of the 138 million employed in the US will switch jobs in the next 12 months – Gartner Group Thats what you’ll read in Reachforce’s The B2B Lead Blog post titled Dirty Data — Think Relevance Before Repair . The government reported more grim news about the economy Friday, saying employers…