| | | | | |

Migrating Your CRM Data? This Could Be Good Time For Data Cleansing

Have you ever moved house where everything you had needs to be moved and looked at it as an opportunity to get rid of what you wont be needing or replace what doesnt work anymore? It’s an almost natural chain of thought when you are moving things to a new setting that you would like…

| | | | | | | |

Of Marketing Data Workforces & Tightening Budgets

The interesting thing about the economy slow down and its impact on marketing as well as sales is that it’s driven us all to do more with less. Yes budgets are tightening, recruiting is reducing and the workforces are either downsizing or remaining constant. Sales and marketing quotas? No, they haven’t reduced. They have gone…

| | | |

Blinded By Bad B2B Marketing Data

Have you ever thought that your last b2b marketing campaign was not really as ineffective as it may have seemed? Are you sure your CRM or lead management software analytics tools are not blinding you with wrong reports?  Alright. I’ll admit it’t completely wrong to blame CRMs, lead nurturing software, lead management tools or even…

| | | | |

Make A New Years Resolution – Clean Your B2B Data & Drive More Revenue

It’s back to the office and back to work for most of us after the holidays. Its time to kick off the new year with some serious selling and everyone is charged up to drive more revenues this year. If you have been making resolutions for 2009 and any of them involve better practices to…

| | | | | | | |

The Marketing Database Happiness Check – Are You Happy With Your Marketing Database?

Every marketer should be proud of his/her database. It’s not till you actully run into a situation where you wished you needed something more from your data that you actually realize that thiings would have been more efficient “if my data had this” or “if only my data didnt have that”. It’s a good practice…

| | | | |

Amazons Mechanical Turk – The New Destination For Intelligent Marketing Data Tasks?

Having checked out Mike Damphousse’s blog post Ethics & Wonder/Amazon’s Mechanical Turk/Kiva on his experience getting a data related task done through the new online marketplace, I had a chance to check it out myself and ponder what this means for us as a B2B Marketing Database Management company. Amazon’s Mechanical Turk has been making buzz waves…

| | | | | | |

CRM Data Cleansing & Enrichment – Data Management Best Practices

  Your CRM data is probably one of your organizations most valuable assets. Companies can go through great lengths to protect and secure their CRM data but just how much emphasis goes into the quality of the CRM data? Everyone is well aware about the value of their organization’s CRM data and if there was…

| | | | |

5 Reasons Why Should You Use A List Scrub For Direct Mail Marketing Campaigns

If the need to squeeze everything possible from tight marketing budgets wasn’t already enough, the current enconomic meltdown is just going to make marketers even more accountable for every dollar spent and squeeze even more results from every campaign. Direct mail campaigns wont be an exception and being more expensive in terms of designing the…