Are Your Sales & Marketing Teams Like Hamsters?
Are Your Sales & Marketing Teams Like Hamsters? View SlideShare presentation or Upload your own. (tags: directcontact b2b)
Are Your Sales & Marketing Teams Like Hamsters? View SlideShare presentation or Upload your own. (tags: directcontact b2b)
If the need to squeeze everything possible from tight marketing budgets wasn’t already enough, the current enconomic meltdown is just going to make marketers even more accountable for every dollar spent and squeeze even more results from every campaign. Direct mail campaigns wont be an exception and being more expensive in terms of designing the…
You have a company which matches your criteria as a perfect prospect. You have your pitch ready, plenty of good collateral and now all you need is to find perhaps one key decision maker and 2-3 influencers to target your cleverly crafter message to and get a foot in the door. So you look…
I was going through an interesting post by Chris Golec of Demandbase titlted “The 5 Key Elements of Microtargeting” and it’s a great read since the practice of microtargeting campaigns to get better results is gaining in popularity among marketers and sales persons. From our own experience we know that communicating highly relevant messages…
When you are looking for decision maker business contacts within specific target accounts there are a a few names that instantly come to mind like Hoovers, Onesource, Spoke, Jigsaw, Zoominfo, ActiveContacts and Linkedin to name some of them. While each of these are great sources for company information and locating business contacts and decision…
Just when you think that marketers have tried every trick in the book, you come across another innovative idea which gives you that push to think outside the box. This is just one of those cases of sheer genius that we just have to share with our readers. Dubbed the ‘most expensive direct mail campaign’…
Decision makers and buyers are a busy bunch. Everyone of your peers is trying to sell to them and how much ever they may have liked you, they WILL forget about you over time unless you do something about it. This problem is a huge one for trade publications who rely on their subscribers to…
Even though I’ve read that surveys conducted this year have shown more than 70% of marketers will shift a large part of their spend to online marketing other surveys have shown that there is no drop in the use of direct mail marketing as a b2b lead generation tactic. Direct mail still has its advantages…
When you are selling into mid-sized and large organizations, most likely you have multiple business contacts within your target account who drive, influence and take decisions. Depending on the industry vertical as well as the way your target accounts are organized, it is possible to have varied business contacts who take part in the decision…
Finding very specific role based contacts at deeper levels within an organization structure can be critical to connecting with the right people for your sales. While you can start building a list of higher level contacts like CIO’s, CTO’s and some of the top VP level contacts using ready lead databases like Hoovers, Onesource and…