Do lists make up an important part of your lead generation strategy and are they an integral part of your lead pipeline? If the answer is no, then the rest of this post isn’t going to be all that useful but if it is yes, then read on! This is the question we have been…
If the need to squeeze everything possible from tight marketing budgets wasn’t already enough, the current enconomic meltdown is just going to make marketers even more accountable for every dollar spent and squeeze even more results from every campaign. Direct mail campaigns wont be an exception and being more expensive in terms of designing the…
Just when you think that marketers have tried every trick in the book, you come across another innovative idea which gives you that push to think outside the box. This is just one of those cases of sheer genius that we just have to share with our readers. Dubbed the ‘most expensive direct mail campaign’…
Decision makers and buyers are a busy bunch. Everyone of your peers is trying to sell to them and how much ever they may have liked you, they WILL forget about you over time unless you do something about it. This problem is a huge one for trade publications who rely on their subscribers to…
Even though I’ve read that surveys conducted this year have shown more than 70% of marketers will shift a large part of their spend to online marketing other surveys have shown that there is no drop in the use of direct mail marketing as a b2b lead generation tactic. Direct mail still has its advantages…
We are excited about posting the first of our series of “How Good Data Turbo Charges Lead Generation” interviews where we’ll talk to prominent btob marketing and lead generation experts to get some of their experiences and their views on marketing data, databases and their role in sucessful lead generation programs. We are just as…
Thats right. DMNews has published its “Essential Guide to Lists & Databases” for this year and has some really good reads on marketing list and database management. We could go on to discuss some of the interesting points published by experts in this issue but perhaps in future posts. For now with no further ado…….
Thats right, as much as 16% of the marketing budgets allocated by global B2B companies are reserved for database and direct marketing according to the CMO Council’s “Marketing Outlook 2024” report. The findings of this report was published in a story on BtoBOnline Magazine titled “CMO Council report: Many budgets up” by Kate Maddox. According to…
