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BtoB Email lists – Is Bigger Really Better?

There was a well written post by Robert Vanselow, VP of Sales and Marketing at Newsmax Media titled: “When it comes to e-mail lists, more marketing is better” published on DMNews’ The 2009 DMNews Essential Guide to Lists & Database. The article made some pretty good points and there was just one particular point which I can’t…

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Our Email Marketing Campaign Delivery Rate Was 90% But Was It Really?

Conversation between marketers (names have been modified to protect identities) Kermit The Frog: Just look at these statistics from our last email campaign! They are terrific! 100 percent of the emails we sent went out, 90% were delivered and 40% were opened!  Batman: How many responded or converted into click throughs? Kermit The Frog: Mmmm…

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Thinking Aloud On B2B Email Marketing Ethics – Is Permission Based & Opt in The Only Way To Go?

I’ts an important question to reflect on before giving a go-ahead on any email marketing campaign. Personally, I hate spam as much every other person out there, I like the concept of using purely opt in lists or double opt in lists to run email campaigns but practically I also know not everyone can build…

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20 Sources For Acquiring & Building Targeted B2B Email Lead Lists

Although the company’s internal marketing or lead database and inbound leads is the best place to start looking while building out targeted email lists for upcoming campaigns, there is a constant need to replenish these databases with new email lists and fresh leads. Inbound leads aside, whether you are looking to build target list on…

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20 Sources For Acquiring & Building Targeted B2B Email Lead Lists

Although the company’s internal marketing or lead database and inbound leads is the best place to start looking while building out targeted email lists for upcoming campaigns, there is a constant need to replenish these databases with new email lists and fresh leads. Inbound leads aside, whether you are looking to build target list on…

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B2B Marketing Data & The Consistency Factor

A lead database is no longer a rolodex. Lead data doesn’t come from standard business cards. Lead sources are plenty and highly varried whether it’s from social media, free trials, whitepaper downloads, landing pages, custom built lead lists, webinar registrations or other sources. Lots of lead sources can mean a lot of leads for your…

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The Marketing Database Happiness Check – Are You Happy With Your Marketing Database?

Every marketer should be proud of his/her database. It’s not till you actully run into a situation where you wished you needed something more from your data that you actually realize that thiings would have been more efficient “if my data had this” or “if only my data didnt have that”. It’s a good practice…

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CRM Data Enrichment: Give Your Data A Makeover

When it comes to sales, marketing and looking through good crm data there is a quick acid test that I use. If you can look at a record and it helps you completely visualize the company/customer and instantly help you profile or score it as a good prospect or not…then you have good data. It…

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Must Try Demand Gen Tool: DemandBase Stream. Its FREE!

Everyone who is visiting your website is atleast somewhat interesting in your products and services or something within the domain. Most traditional analytics solution give you just a purely digital description of web traffic. That is helpful but not actionable, atleast for B2B marketers. Most B2B marketers want to know WHO it was who visited…

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3 Things To Do Before You Upload Trade Show Lists To Your CRM

Trade Shows are a predominant source of leads for companies in a number of segments. While I know that trade shows don’t deliver high quality leads to companies in some verticals, there are other verticals like healthcare, telecommunications and biotech where trade shows are invaluable in generating qualified leads and opportunities.  The most valuable outcome…