Autoresponder is a killer application in the B2C world. B2C marketers like online retailers have long used autoresponders to engage customers, bring them back, drive sales and increase the value of every customer on an ongoing basis. Some of the tricks that work really well include: Send follow-up emails at regular intervals within 21-30 days…
If you haven’t dome any kind of Email marketing as of now, then you are surely missing some of the key opportunities. No matter what your business size is, email marketing benefits all. Never discourage yourself if you come across any email marketing myth. These things are propagated by those who get get it right….
When a marketer prepares to establish email campaign, various ideas and thoughts run through his mind. The key point in establishing a successful marketing campaign is to get your audience’s attention and spark an interest. The concept of email marketing is not new but getting started is still a difficult task for large and small…
Email verification software solutions have been around just as long as the need for email verification was felt and if you are looking for a solution to have your business to business email campaign lists verifed there are several options which may vary in terms of accuracy and effectiveness. Other than the pricing factor…
Many marketers advocate benefits of social media marketing over email marketing. But the reality is that Email marketing is old, but is still more efficient and effective than social media marketing. Smart marketers still use email as one the of the pillars of any event or conference marketing program. In B2B world it is the…
Internet marketing has grown tremendously over the years. It has become one of the widest used medium to market products and services. Out of all the other internet marketing approaches, there are two who stand out. One being Social Media Marketing and the other Email Marketing. Email marketing is in existence since quite a time…
When you are selling into mid-sized and large organizations, most likely you have multiple business contacts within your target account who drive, influence and take decisions. Depending on the industry vertical as well as the way your target accounts are organized, it is possible to have varied business contacts who take part in the decision…
There was a well written post by Robert Vanselow, VP of Sales and Marketing at Newsmax Media titled: “When it comes to e-mail lists, more marketing is better” published on DMNews’ The 2024 DMNews Essential Guide to Lists & Database. The article made some pretty good points and there was just one particular point which I can’t…
I’ts an important question to reflect on before giving a go-ahead on any email marketing campaign. Personally, I hate spam as much every other person out there, I like the concept of using purely opt in lists or double opt in lists to run email campaigns but practically I also know not everyone can build…
Although the company’s internal marketing or lead database and inbound leads is the best place to start looking while building out targeted email lists for upcoming campaigns, there is a constant need to replenish these databases with new email lists and fresh leads. Inbound leads aside, whether you are looking to build target list on…
