Generating a good flow inbound leads is just the first step towards building an effective sales machine. Here is quick slideshare presentation on a very simple but critical step in making the most out of your inbound leads. What Do You Do With All Those Inbound Leads View SlideShare presentation or Upload your own. (tags:…
As marketers we all get caught up in generating leads, building traffic, creating click throughs, optimizing content and generating more views and leads. In doing all this we often forget that the final objective is not just generating the highest volumes of leads but to generate business opportunities which are well qualified and…
Eran Livneh of MarketCapture.com did a post on “The killer demo: why demos are killing your sales” which has some good takes on how even great demos can sometimes kill your sales chances if a few fundamental things are not done right. One of the four reasons he mentions why demos often fail to…
Everyone who is visiting your website is atleast somewhat interesting in your products and services or something within the domain. Most traditional analytics solution give you just a purely digital description of web traffic. That is helpful but not actionable, atleast for B2B marketers. Most B2B marketers want to know WHO it was who visited…
Trade Shows are a predominant source of leads for companies in a number of segments. While I know that trade shows don’t deliver high quality leads to companies in some verticals, there are other verticals like healthcare, telecommunications and biotech where trade shows are invaluable in generating qualified leads and opportunities. The most valuable outcome…
You’re a marketer and your keyword optimized landing pages with the perfect layout has started to deliver great responses in the form of 500 inbound leads a week which you have passed on to your counter part in the sales department. You’re thinking to yourself “He should love me for this!” and instead at the…
I just had a brief conversation with our prospecting team who are currently working on qualifying leads for a well known technology company. The leads come through from events and tradeshows the company regularly participates in and the team was notified that a bunch of leads from a more recent trade show have been added…
The last months have seen an increasing emphasis on building a strong qualified lead database through robust inbound lead generation programs. Inbound lead marketing has set marketers buzzing to develop more content, experiment with new ways of getting prospects to the website and filling the lead funnels with inbound leads so that the lead pipelines…
Mike Damphousse of Smashmouth Marketing blog posted an interesting analysis today comparing the value/cost of inbound versus outbound marketing. With the rise and hype of social media, there is a lot of discussion around how to leverage social media for B2B lead generation, but what is really missing is the fact that social media takes…
