If you’re an avid reader of marketing and sales bestsellers, you’re bound to enjoy this one. Have fun!
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RT @neil_s Check out our new quick “Business Marketing And Sales Bestsellers Quiz” warning: this one is not a piece of cake – http://bit.ly/kQD9r
‘Sell smart’ is the mantra today among business to business marketing and sales professionals. From the time of launching an all out attack on every single name one could gather in their database, b2b marketing and sales has evolved int to a more careful, well thought out and strategic approach based on qualifying prospects before…
One of the great things about being a B2B marketer is you’re pushed to keep learning new things and keeping in touch with whats happening in the B2B marketing world around you. Here is a quick quiz to help you check how in-touch or out-of-touch you are. Dont forget to post your results in the…
The one trend we have been following consistently in business to buiness marketing technology is how it’s moving towards being able to identify prospects for your business even before you have spoken to them. Right from lead data capturing, lead nurturing to lead qualification, technology has been evolving to help automate the demand generation process…
Every company works towards improving their sales and marketing effectiveness. It’s a never-ending process in quest for how to generate better results and in today’s perspective, how to do this more efficiently without exponentially increasing resources to get those better results. The “Lean Mean Marketing And Sales Machine” is going to be a series of…
Even though I’ve read that surveys conducted this year have shown more than 70% of marketers will shift a large part of their spend to online marketing other surveys have shown that there is no drop in the use of direct mail marketing as a b2b lead generation tactic. Direct mail still has its advantages…
The US healthcare pharmaceuticals market is valued at several hundred billion dollars. It’s little wonder that it’s one of the top segments in the sights of a large number of b2b companies eyeing a slice of that pie. When it comes to building a database of healthcare leads and decision makers a custom list building approach is…
