Generating a good flow inbound leads is just the first step towards building an effective sales machine. Here is quick slideshare presentation on a very simple but critical step in making the most out of your inbound leads.
Generating a good flow inbound leads is just the first step towards building an effective sales machine. Here is quick slideshare presentation on a very simple but critical step in making the most out of your inbound leads.
I just finished an interesting conversation with a CEO at a security software company and he told me something that made me think about the underlying strategy. He said a well known startup in the email space that was acquired by a large public company started off with one part of their sales and marketing…
Marketing data is a long term and constant requirement. How much data is needed can vary with time in the short term but the need for marketing data for most businesses doesn’t diminish over the long run. So when marketing executives evaluate sources to help them address this requirement and help them build more data…
Tuesday October 28th 2008 saw the offical launch of LinkedIn applications, possibly the most awaited update from LinkedIn users all over the world. The last update which had a very significant impact on the way users can do business on Linkedin was Linkedin Answers. While LinkedIn has over 30 million registered users and has…
There was a time when business visiting cards were the most valuable forms of contact information and having a rolodex with as many phone numbers and postal addresses meant you had all the data you need to do some serious selling. Times change. While contact address, contact phone number, contact name and contact title…
Getting started with building custom target lists of decision makers for your sales and marketing campaigns using DirectContact is probably not as complicated as you may have thought. A number of customers who we have spoken to are initially a bit wary of what the process will involve and how much of their time and…
B2B demand generation is getting tougher than ever before. Mass marketing is dead. Direct marketing is ignored. Email marketing has turned into a spray and pray tactic. But sales quotes have remained the same and are growing. In this situation, its imperative for every marketer to think outside the box – I know everyone says…