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Are Marketing Lists An Important Part Of Your B2B Lead Generation Strategy?
Do lists make up an important part of your lead generation strategy and are they an integral part of your lead pipeline? If the answer is no, then the rest of this post isn’t going to be all that useful but if it is yes, then read on! This is the question we have been…
Why B2B Marketing Databases & Lead Lists Are Best Served Fresh
More than 30 million people out of the 138 million employed in the US will switch jobs in the next 12 months – Gartner Group Thats what you’ll read in Reachforce’s The B2B Lead Blog post titled Dirty Data — Think Relevance Before Repair . The government reported more grim news about the economy Friday, saying employers…
Charlene Li On B2B Marketers & Social Media: Connect With Your Decision Makers
This is an interesting excerpt from DemandGenReport’s interview of Charlene Li about her bestseller, Groundswell. DGR: You provided a lot of great real-world examples of how companies are using social media to tap into the power of their customers. What are the differences between a B2C social media presence versus the opportunities for B2B marketers.Li:…
Building Business Contacts & Leads Lists In Healthcare Companies
The US healthcare pharmaceuticals market is valued at several hundred billion dollars. It’s little wonder that it’s one of the top segments in the sights of a large number of b2b companies eyeing a slice of that pie. When it comes to building a database of healthcare leads and decision makers a custom list building approach is…
Whats Your Game Plan For Building Your Own Ad Network?
Paid online advertising to spread the word about your company or product is a significant online marketing strategy. Depending on the size of the company or nature of products and solutions the company is looking to drive traffic for, using Google Ad-words or vertical specific ad sales networks are the quickest solutions to getting an…
Business Marketing And Sales Bestsellers Quiz
If you’re an avid reader of marketing and sales bestsellers, you’re bound to enjoy this one. Have fun! Don’t forget to tweet this to your followers if you enoyed it: RT @neil_s Check out our new quick “Business Marketing And Sales Bestsellers Quiz” warning: this one is not a piece of cake – http://bit.ly/kQD9r