Similar Posts
Are Marketing Lists An Important Part Of Your B2B Lead Generation Strategy?
Do lists make up an important part of your lead generation strategy and are they an integral part of your lead pipeline? If the answer is no, then the rest of this post isn’t going to be all that useful but if it is yes, then read on! This is the question we have been…
B2B Sales & Bigger Opportunities : Is The Pre-Sales Groundwork Stopping You?
I was reading an interesting post that we could relate to on Jill Konrath’s blog Selling To Big Companies on one sales persons dilema of how he can justify to his sales manager that its worth going after fewer larger deals at bigger companies over more and regular deals at smaller accounts. Similarly we know…
IDC Says & We Agree At The Sales 2.0 Conference 2024
I am a few thousand miles away from the Sales 2.0 conference but it hasn’t kept me from following the events through the Twitter feeds and through the last two days there have been a number of events and presentations which echo a lot of what we believe at DirectContact. Right now as I’m blogging,…
Marketing Database Providers Vs Marketing Data Solution Partners
Marketing data is a long term and constant requirement. How much data is needed can vary with time in the short term but the need for marketing data for most businesses doesn’t diminish over the long run. So when marketing executives evaluate sources to help them address this requirement and help them build more data…
Capture Website Visitors To Know Who Has Been Visiting – They Might Be Qualified Leads
The one trend we have been following consistently in business to buiness marketing technology is how it’s moving towards being able to identify prospects for your business even before you have spoken to them. Right from lead data capturing, lead nurturing to lead qualification, technology has been evolving to help automate the demand generation process…
Repeat After Me: “Less is More” for My Marketing Database
Less is More is not a very commonly felt idea as far as a company’s marketing database is concerned. Traditionally, if you built a large marketing database then it seemed like you could market to more people and you could potentially make more money. So everyone is going after ways to build an even larger…