The companies in the B2B sphere have been surveyed by one or the other consulting firms. These consulting firms conducted surveys to study & evaluate the impact of various marketing strategies that have evolved recently. One such popular strategy these days is ‘Lead generation’. These studies and surveys bring various metrics & touch points into…
Marketing and lead generation is one of those roles where no matter how much you do every day, it always feels that you could have done a little bit more if you had extra hands to work with. Perhaps you have a great email campaign planned out and if only you had someone to help…
Here is the report on the conversion of qualified web leads to oppotunities generated between Saturday and Sunday with an estimated closing time of between 2 and 3 weeks. Here is another report of total leads generated by various channels and the return on investement for the first half of last month. Here is the…
Testimonials are one of the best sales tools ever and there is nothing like it. A good testimonials can lead a hesitant slow moving decision making business contact to close quickly after feeling assured and confident by reading or hearing testimonial for your product. Likewise, even the hottest lead can turn cold reading a not…
I just finished an interesting conversation with a CEO at a security software company and he told me something that made me think about the underlying strategy. He said a well known startup in the email space that was acquired by a large public company started off with one part of their sales and marketing…
Less is More is not a very commonly felt idea as far as a company’s marketing database is concerned. Traditionally, if you built a large marketing database then it seemed like you could market to more people and you could potentially make more money. So everyone is going after ways to build an even larger…
Our interview series on “How Good Data Turbo Charges Lead Generation” is turning out more exciting with each passing weak and uncovering some really good insights from experts in the B2B marketing and lead generation space. This week we speak to Ardath Albee, CEO of Marketing Interactions and author of the upcoming book E-Marketing Strategies for…
As we continue our quest to uncover more expert insights into how quality marketing data impacts the effectiveness and success of marketing and sales campaigns across businesses we had the good fortune of discussing some of these issues with demand creation and sales 2.0 thought leader Michael Damphousse, President of Green Leads in this interview….
There is always data cleansing for fixing a database which is plagued with bad data although anyone who has been through the process knows how tedious and time consuming it could be and would instantly look for ways to prevent having to carry out a large cleansing operation again. Cleansing old and redundant data is…
We are excited about posting the first of our series of “How Good Data Turbo Charges Lead Generation” interviews where we’ll talk to prominent btob marketing and lead generation experts to get some of their experiences and their views on marketing data, databases and their role in sucessful lead generation programs. We are just as…
