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B2B Lead Qualifcation- Your Lead Generation Campaign Effectiveness Monitoring Station

We’ve discussed the advantages of setting up a dedicated lead qualification process to help connect with and qualify inbound leads and leads generated from various marketing programs like events, conferences, whitepaper downloads etc. and a recent sequence of events here at the DirectContact brought to light another advantage of having a strong lead qualification process…

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What Happens To Your Conference Event Or Trade Show Leads When The Lights Go Out?

I just had a brief conversation with our prospecting team who are currently working on qualifying leads for a well known technology company. The leads come through from events and tradeshows the company regularly participates in and the team was notified that a bunch of leads from a more recent trade show have been added…

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So I Finally Generated a Million Inbound Business Leads – Now What?

Generating a good flow inbound leads is just the first step towards building an effective sales machine. Here is quick slideshare presentation on a very simple but critical step in making the most out of your inbound leads. What Do You Do With All Those Inbound Leads  View SlideShare presentation or Upload your own. (tags:…

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Custom Lead Lists For Email Marketing – Are They Really More Effective?

  Quite simply. Yes they are!   A lot of business to business email campaigns are well planned with the message being crafted to strike a particular nerve with a targeted decision maker who has a specific role or responsibility which should make them think about a product or service and how it could make…

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Business Opportunities – Use Instant Lead Qualification To Identifiy Them Quicker

    As marketers we all get caught up in generating leads, building traffic, creating click throughs, optimizing content and generating more views and leads. In doing all this we often forget that the final objective is not just generating the highest volumes of leads but to generate business opportunities which are well qualified and…

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What Has Collecting Underpants Got To Do With B2B Online Marketing?

  For those readers who are not completely familiar with the South Park episode on “The Underpants Gnomes” , the Underpants Gnomes are an extremely enterprising bunch of Gnomes who have devised an ellaborate 3 phase plan to turn huge profits from going door to door to peoples houses and stealing their underpants. The 3…