Email verification software solutions have been around just as long as the need for email verification was felt and if you are looking for a solution to have your business to business email campaign lists verifed there are several options which may vary in terms of accuracy and effectiveness. Other than the pricing factor…
If the need to squeeze everything possible from tight marketing budgets wasn’t already enough, the current enconomic meltdown is just going to make marketers even more accountable for every dollar spent and squeeze even more results from every campaign. Direct mail campaigns wont be an exception and being more expensive in terms of designing the…
Trade Shows are a predominant source of leads for companies in a number of segments. While I know that trade shows don’t deliver high quality leads to companies in some verticals, there are other verticals like healthcare, telecommunications and biotech where trade shows are invaluable in generating qualified leads and opportunities. The most valuable outcome…
While directing marketing and sales dollars on phone based, email and direct mail campaigns are a necessity to most businesses, wasting them by running them on poor quality un-verified lists or contact databases would rank on the seven deadly sins list somewhere between greed and sloth. If your business contact lists have been sitting a…
When you are selling into mid-sized and large organizations, most likely you have multiple business contacts within your target account who drive, influence and take decisions. Depending on the industry vertical as well as the way your target accounts are organized, it is possible to have varied business contacts who take part in the decision…
