We’ve been building very specific role based business contact lists for our customers very specific campaign requirements for what seems to be a very long time now. Over this time we have worked with such a range of B2B companies it’s difficult to recall every project undertaken especially for those who had a smaller, one time campaign specific requirement for customized role based list building. When we say specific…we mean reaaaaalllyy specifc. Where a companies ideal target decision maker is someone who has a very niche function or role within the company and it’s imperrative for our customers to locate and reach out to them. Needless to say, they can be quite challenging to locate.

When you think about how specialized the contact needs for certain companies are and how targetted their marketing and sales efforts needs to be, you can’t help but be thankful and think “Thank goodness our company sells only to VP of Marketing or CFO’s” unless you happen to target such niche customers. I’m sure we’ve undertaken a lot of very challenging projects over the last few years but just at the top of my head, here are the top 5 most challenging contacts we’ve had to help companies locate:

At Number 5

The decision maker responsible for Emergency Medical Response System management and tracking software in large hospitals and healthcare centers for a healthcare software solutions company

At Number 4

The decision maker responsible for designing commodity linked investment products in Swiss banks for a high specialized financial systems software consultancy firm

At Number 3

The deicison maker responsible for monitoring performance levels of mission critical systems in large fortune companies along with identifying which systems and servers they were responsible for (for example flight control systems for an airline, ticketing and reservation system for a large global travel company etc)

At Number 2

The decision maker responsible for imaging technology used to study cancer and other cell level research carried out on mice at small animal imaging facilities at pharmaceutical and healthcare research centers for a biotechnology product company

And the Number 1 most challenging contact to locate…

The decision maker or prjoect manager responsible for ruggedizing, shock-proofing, fire-proofing and weather-proofing computing servers used in airforce  jets, tanks and defence weapons systems in large defence contractor/ manufacturing facilities to ensure the software systems in these run under any conditions. This was for a company that provided server ruggedization technology to defence contractors.

(BTW: we did manage to deliver on all these)

Can you beat that? We’d love to hear from other marketing and sales pros in the comments – what is the most challenging business contact you’ve had to locate?

Similar Posts