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Inside Sales Tips – How To Improve Your Connect Rate Through Good Data

“My connect rates are great! I connect with someone 80% of the time when I dial any number off my list!” … Aren’t we missing the point here? How many of those dials end up connecting with the real decision maker at that account? Not as many in several cases. Typical scenarios of an inside…

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Our Email Marketing Campaign Delivery Rate Was 90% But Was It Really?

Conversation between marketers (names have been modified to protect identities) Kermit The Frog: Just look at these statistics from our last email campaign! They are terrific! 100 percent of the emails we sent went out, 90% were delivered and 40% were opened!  Batman: How many responded or converted into click throughs? Kermit The Frog: Mmmm…

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Business Contact Lists – The Achilles Heel Of Cold Calling & Telemarketing Campaigns

Jim logan posted an absolutely brilliant piece on the B2B Rainmaker blog titled “The problem with the problem with cold calling” which is a must read and brings out a very important point. In his post Jim says: If the call you receive is irrelevant and unwelcome, the problem is with the preparation before the call,…

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Enterprise Software Development Marketing Data – Go Role Based With Your Contacts

Business to business marketers who have been generating leads for enterprise software or software application development companies have seen better days than the times we live in for sure. When you’re selling software consultancy services and development solutions the cycle is long and generating qualified ‘sales ready’ leads is a process that constantly needs a…

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Building A Custom B2B Lead List The Ridiculously Simple Way With ReadyContacts

Getting started with building custom target lists of decision makers for your sales and marketing campaigns using DirectContact is probably not as complicated as you may have thought. A number of customers who we have spoken to are initially a bit wary of what the process will involve and how much of their time and…

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Are Marketing Lists An Important Part Of Your B2B Lead Generation Strategy?

Do lists make up an important part of your lead generation strategy and are they an integral part of your lead pipeline? If the answer is no, then the rest of this post isn’t going to be all that useful but if it is yes, then read on! This is the question we have been…

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B2B Lead Generation: Telecom Business Contact Lists

Having worked with companies in the telecommunications and messaging technology space we’ve also understood the importance of being able to build very focussed role based lists of telecom decision makers within their target accounts as a source for leads. While in larger organizations there can be a more disticnt telecom department headed by a ‘Vice…

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Charlene Li On B2B Marketers & Social Media: Connect With Your Decision Makers

This is an interesting excerpt from DemandGenReport’s interview of Charlene Li about her bestseller, Groundswell. DGR: You provided a lot of great real-world examples of how companies are using social media to tap into the power of their customers. What are the differences between a B2C social media presence versus the opportunities for B2B marketers.Li:…

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Why Are Custom B2B Business Contact Lists Ideal For Your Telemarketing Campaign?

Telemarketing campaigns are an inherent part of B2B sales and despite some of the difficulties associated with it, it remains one of the most important tools for sales and lead generation for companies everywhere. An effectively executed telemarketing campaign always starts off with an effectively build business contact lists. You’ll often find companies tweaking their…