Every marketer should be proud of his/her database. It’s not till you actully run into a situation where you wished you needed something more from your data that you actually realize that thiings would have been more efficient “if my data had this” or “if only my data didnt have that”. It’s a good practice to run through your marketing database from time to time and ask yourself if you are happy with what is in it or is there something that needs to be done.

We didn’t really want to do a “Cosmo” style self test but here is a very quick check with few of these questions you can ask yourself to know if you are happy with your marketing database and how we at DirectContact can help you with anything you need to make you happier with it. Check it out!



So are you happy with it? How did you fare?



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