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The Marketing Database Happiness Check – Are You Happy With Your Marketing Database?

Every marketer should be proud of his/her database. It’s not till you actully run into a situation where you wished you needed something more from your data that you actually realize that thiings would have been more efficient “if my data had this” or “if only my data didnt have that”. It’s a good practice…

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Amazons Mechanical Turk – The New Destination For Intelligent Marketing Data Tasks?

Having checked out Mike Damphousse’s blog post Ethics & Wonder/Amazon’s Mechanical Turk/Kiva on his experience getting a data related task done through the new online marketplace, I had a chance to check it out myself and ponder what this means for us as a B2B Marketing Database Management company. Amazon’s Mechanical Turk has been making buzz waves…

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Contact Email – Is Your CRM Database Missing This Crucial Detail?

  There was a time when business visiting cards were the most valuable forms of contact information and having a rolodex with as many phone numbers and postal addresses meant you had all the data you need to do some serious selling. Times change. While contact address, contact phone number, contact name and contact title…

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Business Opportunities Before They Exist – The Future Of B2B Marketing?

  I was reading a very intriguing post by Andy Hasselwander titled “How To Model Events” which talks about predictive event detection marketing as an area of marketing which will see significant growth over the coming days and years. We already have a number of sales tools available which keeps a track on the news…

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7 Simple Do’s To Maintaining A Clean CRM Database

A pet peeve for anyone in marketing or sales who has to work with CRM data while setting up their direct mail or other outbound campaigns is bad data. While there are great features when it comes to hosted CRMs like Salesforce.com, Sugar CRM, you will only realize the full potential of these CRM if…

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How To Revive & Freshen Up Relationships With Users Who May Forget You?

Decision makers and buyers are a busy bunch. Everyone of your peers is trying to sell to them and how much ever they may have liked you, they WILL forget about you over time unless you do something about it. This problem is a huge one for trade publications who rely on their subscribers to…

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Inbound Lead Qualification: Making Your Sales Team Love You

You’re a marketer and your keyword optimized landing pages with the perfect layout has started to deliver great responses in the form of 500 inbound leads a week which you have passed on to your counter part in the sales department. You’re thinking to yourself “He should love me for this!” and instead at the…