Marketing departments at all B2B companies are our customers. We love them all and strive hard everyday to come up with solutions to make them happy. As I have been speaking with a number of our prospects and customers over the last few weeks, I have seen a clear slowing down of their momentum in planning the “next” campaign. This MarketingSherpa study is really useful to understand how marketing departments are thinking in this economy and how you can help them do more with less. We are big believers in the philosphy of LESS – less makes you do things right and what comes out of less is usually higher quality stuff. Everyone will be forced to do more with less in marketing departments all over and its time to get creative and truly innovative.
Similar Posts
Bad Times Call For Good Sales Account Profiling
I know there are two very different schools of thought when it comes to inside sales with one selling aggresively without taking no for an answer and trying to push towards sales and the other more passive who digg for insights to judge whether the prospect is open to buying and carefully wait for the…
Retaining Existing Customers Vs Acquiring New Customers – Whats Is The Better Strategy?
A great question in this economic climate and something a lot of companies will be debating on as a strategy till things are looking up again. Iain Lovatt of Blue Sheep Limited took this question to the B2B marketing group on Linkedin where it sparked a healthy debate on whether marketing should turn all focus to…
Sales Efficiency & Quality Marketing Data Is Key In This Economic Climate
DirectContact.com was covered very recently on Killer Startups and generated a fair amount of inquiries from marketers who wanted to know a bit more about our offering and how it works. With the current financial situation it’s only natural that our customers and prospective customers are keen to know how a marketing database management solution…
How To Turn Executive Assistants Into Gate Openers
The most common scenario in marketing a product to C-level executives is the constant struggle with their executive assistants to let you in on their boss’ calendars. Its just a natural instinct of every executive assistant to say NO to every one. Its understandable considering a lot of people calling in are just trying to…